2020 Game Industry Network Attention Analysis Report

In 2020, there will be many highlights in the game industry. Both “Cyberpunk 2077”, which has dominated the weekly STEAM sales list for seven consecutive times, has won the attention of the industry, and there is also a new dark horse “Yuan Shen” that has made the list. Sina Games and the Micro Hotspot Big Data Research Institute jointly launched the “2020 Game Industry Network Attention Analysis Report”, which counts the game industry from the perspective of disseminating big data. The following are the details of the report:

1. The scale of online games has grown significantly, and the proportion of mobile games has increased significantly

In 2020, the scale of my country’s online game market will increase significantly, and online game products will show a trend of high-quality products. A large number of high-quality products that are widely welcomed by users and concerned by the industry have emerged. The forecast results show that the scale of my country’s online game market will reach 318.9 billion yuan in 2020, an increase of 51.6 billion yuan from 2019, an increase of 19.3% year-on-year, and the growth rate is 8.4 percentage points higher than that of 2019.

In terms of market structure, as the client game and web game markets continue to shrink, mobile games have become mainstream in the overall online game market.

2. The official announcement of the five spokesperson kings will become the hottest mobile game in 2020

According to statistics from the Micro Hotspot Big Data Research Institute, in 2020, Tencent Games’ MOBA mobile game king glory ranks first in the 2020 mobile game list with a popularity index of 86.91. Peace Elite and Onmyoji ranked second and third on the list, with a popularity index of 55.10 and 29.54 respectively. The fifth personality, Tomorrow’s Ark, Shining Nuan Nuan, Dragon Valley 2, QQ Speed ​​Mobile Game, Collapse 3, Naruto ranked fourth to tenth.

Among the TOP50 mobile games that have received the most attention from netizens, according to the game type, the role-playing category accounts for 28%, and the nutritional category accounts for 20%. It can be seen that among the popular mobile games, the role-playing category and the nutritionally developed category are relatively more popular.

It can be seen from the information volume trend chart of the entire network that in 2020, the amount of information about the glory of the king will fluctuate greatly, with an average daily amount of information of 314,600. The most obvious time points were April 24, August 17, and November 1. The amount of information on that day reached 1,384,500, 3,822,900, and 1,052,200 respectively. After analysis, @王者欢乐官宣@张杰 became the guardian ambassador of the “Five-five Open Black Festival”; @王者胜利官宣易烊千玺, Song Qian, Wu Yifan, Li Xian, and Yang Mi were the brand spokespersons and the king to create a glorious ceremony. Broadcasting is the main reason for the rapid increase in the amount of information three times. It can be seen that under the blessing of celebrity influence, the amount of information and influence of the glory of the king is increasing rapidly, and gradually “breaking the circle”.

In the statistical time period, words such as “season”, “optimization” and “update” can show that netizens pay attention to the update of the season of Glory of Kings; words such as “skin”, “effect” and “experience” can show that additional game products are also the main concerns one. Among them, “OPPO”, “vivo”, “IQOO” and other mobile phone brands appeared in the keyword cloud. It can be seen that netizens have also turned their attention to the mobile phone industry during the game; “KPL”, “player”, “LGD”, “DYG”, etc. When the words appear in the keyword cloud, it can be seen that the professional league and team of Glory of Kings have also received extensive attention from netizens.

According to the statistics of the Micro Hotspot Big Data Research Institute, in 2020, King Glory’s non-sensitive information accounted for 98.30%, and sensitive information was only 1.70%. Negative information mainly focused on “Because King of Glory was registered as a liquor trademark, Tencent sued the State Intellectual Property Office”, “King of Glory TS team owed salary incident”, “Netizens claimed that Huya anchor Eggplant does not tease sisters sexually harassing female accompany in the live broadcast” etc. Dissemination of relevant information.

In the statistical time period, among the media sources of information related to the glory of the king, the Weibo platform accounted for 75.27%, the forum accounted for 12.15%, and the client accounted for 7.55%.

Judging from the geographical distribution of users who pay attention to information about King Glory, Beijing, Guangdong, Jiangsu, Zhejiang, Shanghai and other regions have the most information. Among them, Beijing launched the “e-sports Beijing 2020” series of activities that attracted the attention of the public. The holding of e-sports events, the establishment of e-sports bases and the introduction of e-sports related policies in Henan, Anhui, Sichuan and other places will help promote potential users’ attention to the e-sports industry.

According to statistics, Xiao Minhui (ID: Tear of Dream), a player from the Chengdu AG Super League, ranked first in the hot list of professional players in the glory of the king with a popularity index of 5.56. Wuhan eStarPro player Chen Zhengzheng (ID: Cat) ranked second with a popularity index of 3.57. Cao Zhishun (ID: Jiu Cheng), a player of DYG e-sports club, ranked third with a popularity index of 3.42. Xu Bicheng (ID: Yinuo), Lin Heng (Nuanyang), ranked fourth and fifth respectively.

3. Star traffic blessed Dragon Valley 20% of the hottest role-playing mobile game in 2020

In the role-playing mobile game, Dragon Valley 2 independently developed by Shengqu Games and published by Tencent Games successfully reached the top with a popularity index of 10.52. It was followed by Collapse 3 with a heat index of 9.22. Naruto, Fantasy Westward Journey Mobile Game, Tianya Mingyue Sword Mobile Game and so on followed closely.

Since “Dragon Valley 2” announced the mysterious spokesperson Zhou Shen, @龙之谷2’s official Weibo has increased by 14,300 followers in the 20 days from June 25 to July 15 and gained 35,027,200 readings. Volume, 370,100 reposts and 131,600 comments. It can be seen that Zhou Shen, as the spokesperson, has driven the enthusiasm of Dragon Valley 2.

Fourth, the popularity of League of Legends has become the hottest game of 2020

According to the statistics of the Micro Hotspot Big Data Research Institute, in 2020, “League of Legends” topped the end-game popularity list with a popularity index of 73.97, followed by Crossfire with a popularity index of 40.98, “Dungeons and Warriors” and “Jedi” “Survival” ranked third and fourth with the popularity index of 29.05 and 29.01 respectively. Three games owned by Tencent occupy the top three in the terminal game popularity list. “Fantasy Westward Journey”, “Jian Wang 3”, “Overwatch”, “World of Warcraft”, “CSGO” and “Original God” ranked five to ten respectively.

Among the TOP50 end games that have attracted the most attention from netizens, according to game types, role-playing and shooting categories both accounted for 28%, action categories accounted for 12%, and sports competition categories accounted for 8%. It can be seen that in the popular terminal games, role-playing games are favored by more players, whether they are terminal games or mobile games.

It can be seen from the information volume trend chart of the entire network that the information volume of League of Legends fluctuates greatly in 2020, with an average daily volume of 197,500 pieces of information. The three most obvious time points were June 4, August 29, and October 26. The amount of information on that day reached 559,700, 1.009, and 673,500 respectively. After analysis, LPL006 contestant Uzi (Jian proud) announced his official retirement on Weibo. League of Legends officials announced Wang Junkai and Jay Chou as the brand spokespersons of League of Legends China to advance to the S10 finals. @张康阳 posted SN on Weibo to win 100 iPhone12s. They are the main factors for the rapid increase in the amount of information three times.

It can be seen from the keyword cloud of League of Legends, it can be seen from clubs such as “LPL”, “Demacia Cup”, “RNG”, “IG”, “EDG”, “FPX”, “TES”, “JDG”, “LGD”, and “VG”. Netizens are concerned about domestic League of Legends matches and clubs. “Uzi”, “Ning”, and “Zhuo” can see that some professional players attract the attention of netizens. Words such as “cloud games” show the characteristics of the industry’s development in 2020.

According to the statistics of the Micro Hotspot Big Data Research Institute, in 2020, the non-sensitive information of the League of Legends will account for 97.50% and the sensitive information will be 2.50%. Negative information mainly focused on “RW E-sports Club expelled player Wang Xiang (ID: weiyan)”, “LPL opening game commentary “I Loli” was criticized and criticized by the audience”, “EDG resigned employees posted that the club condoned sexual harassment of employees and forced the victimized employees to resign “Netizens threatened to take laxatives on the Internet platform to take out the Taobo Club.” “VG player Lu Jue (ID: Leyan) was punished for exploiting game loopholes” and other related information.

In the statistical time period, among the media sources of League of Legends related information, Weibo became the main platform for related information dissemination, accounting for 77.88%. Forum ranked second, accounting for 10.16%. The proportion of other platforms is relatively small.

From the geographical point of view of users concerned with information about League of Legends, the amount of information in Beijing is 8.1074 million, far exceeding other regions. Jiangsu, Guangdong, Zhejiang, Shanghai and other regions have a lot of information. Henan, Shandong, Anhui, Jiangxi, Sichuan and other places ranked in the top ten due to the holding of some events and the establishment of bases.

According to the statistics of the current players in the League of Legends in 2020, Yu Wenbo (ID: JackeyLove), a player of the Top E-sports club, ranked first in the domestic e-sports player popularity list with a popularity index of 10.61. Gao Zhenning (ID: Ning) of IG e-sports club has a popularity index of 6.91, ranking second. Hong Haoxuan (ID: Karsa) of Tobo E-Sports Club ranked third with a popularity index of 4.19. Lin Weixiang (ID: Lwx), Zhang Xingran (ID: Zoom), Liu Qingsong (ID: Crisp), Tian Ye (ID: Meiko), Ming Kai (ID: Clearlove), Gao Tianliang (ID: Tian), Su Hanwei (ID: xiye) ) Ranked fourth to tenth.

V. Established online games continue to make efforts to top multiple classification rankings

According to statistics, among the many role-playing games, Dungeons and Warriors issued by Tencent Games ranked first in the annual role-playing games with a popularity index of 29.05 in 2020, followed by Dreams with a popularity index of 21.91 Journey to the west, Jian Wang 3 ranked third with 20.08 popularity. World of Warcraft, Yuanshen, World of Warcraft Nostalgia, Nishuihan, Tianya Mingyue Knife, Sword Spirit, Adventure Island and other games ranked fourth to tenth.

In the shooting game, the old-fashioned shooting game CrossFire reached the top shooting game TOP1 with a popularity index of 40.98. PlayerUnknown’s Battlegrounds ranked second with a popularity index of 29.01, and Overwatch ranked third with a popularity index of 19.78. CSGO, World of Tanks, Fortnite, Inverse Warfare, Call of Duty 16: Modern Warfare, Rainbow Six, Escape from Tarkov and other games ranked fourth to tenth.

6. Tencent Games becomes the hottest game developer of 2020

According to the statistics of the popularity index of game manufacturers by the Micro Hotspot Big Data Research Institute, in 2020, Tencent Games will be far ahead with a popularity index of 10.99; the publisher of “Eternal Era”, Sanqi Huyu, ranked second with a popularity index of 6.51; Celadon Digital, the developer of “Unbelievable Maze”, ranked third with a popularity index of 5.98. It is worth noting that the attention of Youzu Network soared in the fourth quarter due to negative events, and it also made it into the annual popularity index list.

In the past 20 years, China’s game industry has grown from scratch, and the industry has undergone several rounds of tremendous changes, and it has occupied a pivotal position in the entire entertainment industry. With the establishment of clear-oriented, clear-standard, rigorous and standardized supervision mechanisms and the improvement of the juvenile protection system, the domestic game market will become more stable and mature, which has been verified by the development of the game industry in 2020.

Sina statement: Sina.com publishes this article for the purpose of conveying more information, and does not mean that it agrees with its views or confirms its description.

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