Bilibili continues to break the circle and the prospects are worth optimistic

Original title: Bilibili continues to break the circle and the prospects are worth looking forward to

March 29,Bilibili(09626) (hereinafter referred to as “Station B”) returned to Hong Kong for a second listing. On March 30, the Hang Seng Index Company stated that Station B complies with the requirements of the rapid inclusion rules for related indexes and will be included in the Hang Seng Composite Index and the Hang Seng Technology Index after the market closes on April 14 (Wednesday). Station B was included in the Hang Seng Index, indicating that the market has fully recognized the company, and the company’s stock price has continued to rise.

  Gaining market enthusiasm and strong business growth

As inNasdaqTo create a “three-year ten times” China concept stocks, Station B has always been the focus of market attention. In the company’s IPO stage, it has won the enthusiasm of the market.According to the company’s final allotment results, the Hong Kong public offering was oversubscribed by more than 174 times, with a frozen capital of approximately HK$127.99 billion; the international offering was also hot, not only obtaining oversubscription by more than 11.9 times, but also getting multiple parental lines.fundSubscribe.

Station B has received extensive attention from the capital market, thanks to the company’s continued high growth in its business for many years. According to the prospectus, in 2018, 2019 and 2020, the company’s net turnover was RMB 4,128.9 million, RMB 6,777.9 million, and RMB 11,999.0 million, respectively; the average monthly active users were 87.0 million, 117.5 million and 185.8 million; the average monthly income of a single monthly active user was RMB 4.0, RMB 4.8 and RMB 5.4, respectively.

It is worth mentioning that the user growth of station B is not only rapid, but also extremely sticky.According to the iResearch Consulting Report, in 2020, the average daily time spent by a single active user on mobile applications at station B will remain above 80 minutes.China MobileOne of the highest end applications, which is also higher than the industry average of 29.8 minutes in 2020. As of December 31, 2020, there were approximately 102.6 million official members at station B, a year-on-year increase of 51.1%. For the official members who have visited the B station platform every month since 2018, their 12th month retention rate has remained above 80%. The high-stickiness and high-growth user base is a huge driving force for the strong growth of the B station business.

  Since its establishment, the prospects for continuously breaking the circle are worth looking forward to

In fact, station B has been breaking the circle. The company’s growth model is to attract users by content. Since its establishment 12 years ago, the company has continuously increased the amount of content on the platform in terms of the depth and breadth of content. At first station B only had categories related to the second element of animation. As time goes by, the content of station B has included many fields such as life, games, entertainment, animation, technology, and knowledge. At present, there are more than 1,000 categories of content in station B. With the broadening of content categories, the number of users of station B is also increasing. This is a process of constantly “breaking the circle”.

In the Internet era where “content is king”, the brand proposition of station B is, “The videos you are interested in are all at station B.” The company has attracted a large number of content creators through an encouraging community culture, effective traffic distribution and comprehensive creator support mechanism. The company also focuses on professional user-generated video (PUGV), supplemented by live broadcast, professional organization-generated video (OGV), etc., to produce a steady stream of high-quality content, which is conducive to station B to convert existing users on the platform into paying users , Enhance the company’s commercialization capabilities.

After returning to Hong Kong for the second listing, Station B intends to use about 50% of the raised funds for content construction. Li Ni, vice chairman and chief operating officer of Station B, said that the company hopes to provide creators with a better creative environment and conditions through this fundraising. In addition to the content ecology of PUGV, there are also OGV and self-made content. The company will also invest more energy into boutique and head content to meet the needs of users.

It is believed that in the future, Station B will further strengthen the content ecology, continue to break the circle, and continue to enhance the value of the company.

(Source: Caihua News Agency)

(Editor in charge: DF398)

Solemnly declare: The purpose of this information released by Oriental is to spread more information and has nothing to do with this stand.


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