For a few days now, ProSieben Maxx has been turning up the heat with its anime series in the afternoon and evening. “Dragon Ball Super” in particular stands out – on Thursday, the market share in the target group was at times more than seven percent. A day later, the series went one step further and even gave the special interest channel a double-digit market share among 14 to 49 year olds.
From 4:43 p.m., 210,000 young viewers provided a brilliant 10.2 percent and thus a multiple of the station average. At the time, ProSieben Maxx was on an equal footing with RTL and was clearly ahead of Sat.1 and Vox, among others. RTLzwei, once the home of many anime series itself, managed after 4 p.m. with the scripted reality “SOS – rescuers in action” in return just 0.5 percent market share in the target group.
Another episode of “Dragon Ball Super” then made for a no less strong 9.9 percent on ProSieben Maxx and attracted a total of 270,000 viewers to the television. “One Piece” was also an outstanding success with values between 5.0 and 6.5 percent, before “Detective Conan” and “Futurama” also did well with market shares of well over four percent. It was only with “Family Guy” that things went noticeably worse afterwards.
ProSieben Maxx also had strong ratings earlier in the afternoon on Friday: “Storage Wars” drove the value up to 6.5 percent in the target group. With a daily market share of 2.8 percent, the station was ultimately just behind RTLzwei and even ahead of Kabel Eins. Sat.1 Gold, Nitro and Sixx also managed more than two percent on Friday.
Source for all data in this article: AGF Videoforschung in cooperation with GfK ; videoSCOPE 1.4, market standard: TV