Fashion, Chinese New Year 2021: year of the Ox, colors that bring good luck

11 February 2021 00:00

Never before has a strong propitiatory need moved like this year: capsules and special collections

A SPECIAL ANNIVERSARY – To celebrate the Chinese New Year, Alessandro Michele, creative director of Gucci, has created a collection of garments and articles in which Doraemon is depicted, well-known Japanese manga and anime character, who thus becomes the protagonist. The collaboration coincides, in fact, with the fiftieth anniversary of the cartoon.

A COLLECTION GENDERLESS – On the occasion of the Year of the Ox, Diesel launches a capsule collection “genderless” and inspired by sport, blending elements from the world of basketball and techno music, with the zodiac symbol inserted almost everywhere. A triumph of bright colors, superimposed on bold prints, to create a particular graphic impact. In addition, some jeans models that are part of the collection are treated with a reduced amount of chemicals (up to 50% less) and reduced water consumption (up to 40%), compared to traditional methods.


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