IMAX Enhanced at the ChinaJoy IMAX booth

  Extend the stunning audio-visual experience of IMAX features to home entertainment

The 19th ChinaJoy (China International Digital Interactive Entertainment Exhibition) in 2021 will be held as scheduled at the Shanghai New International Expo Center from July 30th to August 2nd. Exhibitors include games, animation, Internet film and television and music, and online literature. , E-sports, trendy toys, intelligent entertainment software and hardware, and other excellent brands in digital entertainment fields. It is worth mentioning that the new home entertainment authorization and certification project IMAX Enhanced, which has recently been recognized by major manufacturers and consumers in the field of audio and video entertainment, was unveiled at the IMAX booth at ChinaJoy for the first time, with its immersive home entertainment with IMAX characteristics. The audio-visual experience has gained considerable popularity among young audiences who are visiting the exhibition.

  Get the top experience of family watching movies at the ChinaJoy site

IMAX Enhanced is jointly created by the world’s leading audio and video solutions provider IMAX and DTS (a wholly-owned subsidiary of Xperi).

At the ChinaJoy site, you can see that the IMAX exhibition area located in the comprehensive digital entertainment theme exhibition area ChinaJoyBTOC (Hall E5) is designed with “space station” as the theme, and the overall style highlights the sense of technology and the future, echoing IMAX’s continuous challenge to the development of new technological heights Concept: The content setting focuses on fun and interactivity, and strives to provide the audience with a cool and unforgettable exhibition experience. As a newly launched, audio-visual upgrade home entertainment project, IMAX Enhanced has carefully arranged an immersive experience cabin that restores the living room scene in the “space station”. The display device for the experience uses the Hisense ULED TV U7G-Pro with 144HZ XDR capability and IMAX Enhanced certification; the audio part is made by the Denon amplifier X4700H and Polk Audio Reserve series speakers. The series introduces advanced The research and development results in the field of materials and sound have obtained IMAX Enhanced certification and support DTS:X sound effects. Audio and video work hand in hand, presenting a shocking experience of large-screen audiovisual in the home environment. During the on-site experience, you can clearly feel that the film’s picture is clear, lively, and without noise; the sound has rich layers and fully demonstrates the unique shocking bass and envelopment of IMAX. After an experience, it can really make people immersed in In an audio-visual feast with IMAX characteristics.

Some visitors said after the experience that they did not expect to have the opportunity to relive the IMAX-featured audiovisual experience at home after the film schedule. According to on-site staff, IMAX Enhanced is currently the only home entertainment project that can experience IMAX’s characteristic movie-watching experience outside the cinema. Consumers can use IMAX Enhanced-certified equipment and film sources to achieve audiovisual upgrades at home.

  Directly hit the IMAX Enhanced experience cabin, immersive interaction is amazing

It is understood that in the immersive home audio-visual entertainment experience built by IMAX Enhanced, movie content, solutions, streaming media services, audio-visual equipment and other links are indispensable.In terms of equipment, currentlySony, TCL, Hisense, Xiaomi, Tianlong, Marantz, Pule Voice,PhilipsOther audio brands have joined the ecosystem of IMAX Enhanced. With the continuous expansion of IMAX Enhanced’s ecological landscape, its exclusive content has also continued to expand, covering not only international blockbusters, but also many domestically produced movies.IQIYIThe IMAX Enhanced content area in the platform can be easily viewed. Currently, “The Amazing Spider-Man 2”, “Resident Evil: Final Chapter”, “Men in Black 3”, “Eight Hundred”, “King Kong River”, “Assassination of Novelists” and “New God List: Nezha Rebirth” etc. The production videos are all online.

In addition, at the event site, IMAX Enhanced also prepared ChinaJoy exclusive limited gifts for visitors participating in the experience. The ultimate family viewing experience, fun interaction and limited exclusive gifts have attracted many visitors to stop and experience, and deepen their understanding of IMAX Enhanced in the systematic and smooth interaction.

Every year, the highly anticipated ChinaJoy not only brings many screen-level hotspots, but also makes the concept of pan-entertainment deeply rooted in the hearts of the people, and constantly eager for new breakthroughs. Family viewing entertainment is an important part of pan-entertainment, and its viewing system is also in urgent need of new upgrades. Obviously, IMAX Enhanced, which has broken through the barriers between content, distribution platforms and terminal equipment, is working hard to accomplish this mission.

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