Original title: China’s online copyright industry market will exceed RMB 1 trillion for the first time in 2020
The 2021 China Internet Copyright Protection and Development Conference released the “2020 China Internet Copyright Industry Development Report” (hereinafter referred to as the “Report”) in Beijing on the 1st, showing that the market size of China’s Internet copyright industry in 2020 exceeded one trillion yuan (RMB, RMB, The same below), an increase of 23.6% year-on-year.
The “Report” pointed out that in 2020, the market size of China’s online copyright industry will reach RMB 118.73 billion. Online news media and online games will still be the core businesses of China’s online copyright industry, accounting for more than 60% of the total. Among them, the market penetration rate of short video increased by 2.19% compared with 2019, accounting for 12.71%; long video is facing transformation challenges, accounting for 9.13%, a decrease of 2.4% from 2019. The industry revenue structure presents a trend of increasing user payment and declining advertising. In 2020, the user payment revenue of the online copyright industry will reach 565.92 billion yuan, accounting for 47.8%, copyright operation revenue will reach 10.91 billion yuan, and advertising and other revenue will reach 6079.0 100 million yuan.
According to the “Report”, China’s online animation will become a popular social topic among young people in 2020, and domestic boutiques will emerge, with a user base of 297 million, a year-on-year increase of 11.7%. In 2020, the scale of China’s VR/AR market will grow by 154% year-on-year, and the scale of industrial financing will be the largest in the world.
At the same time, the number of middle-aged and elderly Internet users over 50 years old in China will increase to 260 million in 2020, and the number of middle-aged and elderly users and users in the sinking market will increase, becoming a new driving force for the development of online literature, online short video and other fields.China MobileNetizens use short video applications more than a quarter of their time every day. Short videos have become the “third language” of the mobile Internet in addition to graphics and voice. The “video shift” trend of social information media is still developing.
Zhang Jianchun, deputy minister of the Central Propaganda Department, stated that during the epidemic last year, online education, online literature, online games and other related copyright industries bucked the trend and showed a strong momentum of development. Now more and more film, music, and literature companies have adopted copyrights. The operation and protection of resources earn income, and more and more rights holders are also paid for their works. In particular, high-quality IP is favored by capital, and the value of copyright resources has become increasingly prominent. “Copyright has become the most important basic resource for the development of cultural industries, and the copyright industry has become an important support for China’s national economy.”
(Source: China News Network)
(Editor in charge: DF358)
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