On the afternoon of September 14, 2021, at the 28th Beijing International Book Fair, the signing ceremony for “Blood and Fire: How New China Is Made” hosted by Zhejiang Education Publishing House Group went smoothly. Held. Li Gao, Vice Minister of the Propaganda Department of Zhejiang Provincial Party Committee and Director of the Press Office of Zhejiang Provincial People’s Government, Bao Hongjun, Chairman of Zhejiang Media Co., Ltd., Yu Hanyin, Director and General Manager of Zhejiang Media Co., Ltd., Zhu Yongliang, Director of Zhejiang Media Co., Ltd., Zhejiang Jiang Chuanyang, Deputy General Manager of Edition Media Co., Ltd., Zhang Jianjiang, Party Committee Member of Zhejiang Publishing United Group, Sun Liping, Deputy Director of Russia Sweet Publishing Center, Chen Guofang, General Manager of Central and Eastern European Cultural and Economic Exchange Center, Director of Publishing Department, Zhejiang Provincial Party Committee Propaganda Department Chu Beibei, Xiao Bin, Deputy Director of the Copyright Division of the Publishing Bureau of the Propaganda Department of Zhejiang Provincial Party Committee, and Wu Yating, Planning and Interaction Center of People’s Daily Online, and other leaders and guests attended the event.
At the event, the party history animation feature film “Blood and Fire: How New China Was Made” was broadcasted. This meticulously created 30-episode panoramic large-scale series of party history cartoons is aimed at party members and the masses, especially young readers, focusing on party history education, and systematically combing and selecting 28 from the founding of the Communist Party of China from 1921 to the founding of the People’s Republic of China in 1949. 30 landmark historical events, including the opening of the world, the Nanchang Uprising, the Four Crossings of Chishui, and the Founding Ceremony, each episode tells a story around a theme; the animation format and historical documentary techniques that people love to see are used to fully reproduce the Chinese Communist Party from its founding to the founding ceremony. Leading the people to build a complete picture of the history of New China.
The film is directed by the Network Communication Bureau of the Central Cyberspace Affairs Office, the Seventh Research Department of the Central Party History and Documentation Research Institute, produced by Zhejiang Publishing Group, People’s Daily Online, and jointly by Shanghai Heyin Culture Communication Co., Ltd. and Wuhan Jiangtong Animation Media Co., Ltd. Make. As the party history gift film for the 100th anniversary of the founding of the party, it was released on the whole network for 30 consecutive days from June 1 to 30. The number of views exceeded 1 billion, the number of readings of related Weibo topics exceeded 410 million, and the cumulative sales of related audio and video products were nearly 100. Ten thousand sets, with over 18 million yards, will continue to be broadcast on the electronic display screens of important transportation hubs such as Shanghai Hongqiao Railway Station. At the same time, the film has entered the classrooms of elementary and middle schools in Zhejiang Jiaxing, Shanghai and other provinces and cities, serving millions of elementary and middle school students, and fostering patriotism and patriotism.
Ban Yongji, deputy director of the Seventh Research Department of the Central Party History and Documentation Research Institute, said in a video speech that this party history animation feature film objectively and accurately presents the original appearance of historical events, highlights the red theme, and is highly academic and authoritative. sex. It is not only of great significance to the popularization of party history knowledge, but also provides a new form and new way to improve party members’ party spirit, and helps guide party members and the masses to inherit the red faith, continue the red roots, and express patriotism.
During the ceremony, the editors of Shanghai Shiyin Culture of Zhejiang Education Publishing House Group brought the dubbing program “Opening the World”, the first episode of the party history animation. Their performances were impassioned and full of emotions, reviewed the glorious history of the party, and expressed their love and blessings for the party.
Zhejiang Education Publishing House Group focuses on Chinese culture and “going out”, and many publications are now well-established. The copyrights of the three English editions of the “China Scientific Installation Publishing Project” have been successfully exported to Springer Nature Publishing Group; the German and English editions of many of them have also been successfully exported to Deutsche Geit Publishing House. In the past three years, more than 30 projects have been selected for national-level “Going Out” funded projects such as “Silk Road Scholars” and “Classic China” or won national “Going Out” awards. This time, “Blood and Fire: How New China Is Made”, the export of large-scale party history animation copyright is the first time that our agency involves the copyright export of animation works. It is also the introduction of new China to foreign readers in the form of animation (manga) publication. , Another important manifestation of introducing the history of the Chinese Communist Party and promoting Sino-foreign exchanges.
Finally, Zhou Jun, the editor-in-chief of Zhejiang Education Publishing House Group Co., Ltd., respectively, signed the party history animation feature film “Blood and Fire: How New China Is Made with Russia’s Sweet Publishing Center and the representative of Romania Liberias Publishing House. The “Russian and Romanian copyright export agreement” has realized a new round of copyright export.